HAY DAY

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Home » Mobile Marketing » Smartphone Games » Hay Day Monetization: How This Farming trò chơi Got khổng lồ $1.15B in Revenue


Remember when farming games were a big deal a couple of years ago?

Well, one of them remained quite successful khổng lồ this day – Hay Day.

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One of the things that makes this game profitable in the sea of other similar games is its well-thought-out monetization.

Developers behind Hay Day monetization mix a great example for all game developers khổng lồ follow, so let’s analyze it.

How Successful Is Hay Day?

Hay Day is brought to lớn us from a factory of super successful games lượt thích Clash of Clans and Boom Beach – Supercell.

The game falls into the casual and simulation genres. It simulates a farm & comes with simple gameplay & a casual thiết kế. And it’s no secret – the market in these genres is very crowded & competitive.

Rethành viên Farmville that you could only play on Facebook? Hay Day was Supercell’s successful answer lớn it in the size of a thiết bị di động game.

And here’s just how successful.

Unless stated otherwise, the data in this article comes from an internal source. 

This game first appeared in 2012, và it didn’t take long for it lớn hit the top charts. For this game, 2014 was the year. This year alone brought $268.55 million lớn the game. For comparison’s sake, in 2020, the game generated ‘only’ $94.77 million.

However, Hay Day is not one of those games that got their 15 minutes of fame & then disappeared. Yes, after its tremendous success in năm trước & 2015, the numbers decreased. Yet, the game has been maintaining a really decent revenue stream over the years.

To this day, the game got 327.26 million worldwide downloads. The revenue numbers are equally impressive – it made a total of $1.15 billion over the past eight years!

The US players seem lớn be most inlớn farming, as they Cosplay for the biggest part of the game’s revenue – 37.1%.

Xem thêm: Tên Lol Hay, Độc Để Đặt Tên Cho Nhân Vật Khi Chơi Liên Minh, Tên Nhân Vật Hay Trong Game Không Đụng Hàng

One of the things that helped this game become so successful was its user acquisition strategy. Supercell created many memorable Hay Day ads. If you want lớn learn more about how the game advertises, make sure to lớn read our Hay Day advertising dissection.

Wondering what is it about the game that drives all this revenue?

This is exactly the question we’ll answer. I played the game myself to analyze Hay Day’s user experience, gameplay, và monetization strategy.

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5. Add a Subscription Feature

“It’s a way khổng lồ get really cool stuff in the game just by playing.”, this is how Hay Day describes their subscription feature – the Farm Pass.

And if you want the coolest stuff – purchase the subscription. The Farm Pass comes in the size of seasons that last for one month. They don’t even Call it a subscription, but it definitely is. More precisely, it is a non-renewing subscription.

Wondering what makes a player want lớn purchase the next season’s Farm Pass?

Hay Day took care of this by designing special rewards – perks. These rewards only last until the kết thúc of a season. If the players don’t want to thua trận their privileged in-game life, they will purchase another subscription.

Finally, the option of even getting the Farm Pass opens up lớn players at cấp độ 11 & above. Therefore, the subscription is targeted at semi-experienced và experienced players.

Wrapping It All Up

As you can see, money doesn’t grow on trees (or farms), even for high-unique games such as Hay Day.

Monetization can be a tricky và complicated process. Even Hay Day monetization is still getting regular upgrades, just lượt thích the gameplay itself.

Xem thêm: Internal Affairs Là Gì ? Nghĩa Của Từ Nội Trị Trong Tiếng Việt

If you feel like you could use a hvà in finding the ideal monetization strategy for your game, feel không lấy phí lớn liên hệ us.

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